Company description::
March 05, 2004 (Toronto, CAN) - TELUS International and KAZAM Technologies of Canada are providing next generation services strategy and tactical execution support to a leading wireless Operator in Korea. In a market which is recognized to be leading the world in wireless data services, content, and applications by up to two years, this is seen as a significant milestone for Canadian Telecommunications expertise. The joint effort provides prioritized direction on key business and network components that need to evolve to support next generation services. Providing an effective action plan on market segmentation, product packaging, pricing & bundling, sales and distribution, and the impact of technology, standards, and regulatory direction, is specially challenging in Korea’s highly competitive market, where over 70% of the population has cell phones and Operators are not permitted to offer handset subsidies to attract customers. Customer acquisition is done through market differentiation via new and innovative services and content.
The successful completion of the initial phase has evolved to supporting the execution of the direction outlined, including conducting comprehensive market research. The market research vetted the strategic direction provided and assessed customer satisfaction, identified service gaps, highlighted renewed target market focus, and streamlined the Operator’s marketing, product & services, technology, and human resource plans.
"This project further signifies and solidifies our presence in the Korean market that currently has a wireless penetration rate of over 70%. With the Korean market being one of the world leaders in wireless data services, these engagements underline the recognition of Canadian telecommunications expertise on a global level", says Mr. Mohammad Farooq, Director of Product Management at KAZAM Technologies.
KAZAM Technologies is a Toronto based company, providing consulting and product development services specializing in wireless and data communications. Leading edge operators, vendors, and enterprises worldwide rely on the Company’s pioneering services and solutions for wireless data strategy and its successful execution. KAZAM also assists its clients in the successful customization, integration, and deployment of applications and services targeted to mobilizing the enterprise.
TELUS International is a well recognized consulting firm in the Asian Market, and is wholly owned by TELUS Corporation.
For further Press information, please contact:
KAZAM Technologies Inc.
www.kazamtech.com
Tel: (905) 530-2037
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